Content Creation

We have a dedicated Branded Content Team headed up by our Creative Director and Head of Content Partnerships. All day long, we create data-empowered content for brands from video storytelling to infographics. We produce a broad range of content to meet a brand's needs.

  • Short form snackable video
  • Long form episodic video
  • Bespoke podcasts
  • Written editorial
  • Motion graphics
  • Still graphics
  • Photography and stills
  • Websites

The Way We Work

Our 7 Stage Process creates efficiencies when creating content with brands, through transparency and accountability.

The Way We Work

Content Distribution

Packed House is part of a wider media group including Wide Eye Media, Radio Nova, Sunshine Radio, 4fm and Pearl and Dean. Once we have crafted the brand story, we then plan how to seed this content out to the perfect audience considering where they are or what they are doing at that moment in time. Branded content lives on our websites, social media, cinema, radio and digital OOH. For example, we reach Mums on Rollercoaster.ie, in shopping centres on weekends, while at the cinema at a family movie and while they are dropping the kids to school. This omni-channel approach allows us to create valuable brand connections throughout a consumer's day.

Creating Brand Awareness & Engagement

These formats are big, beautiful and impactful. Reaching 99% of Irish people online, we offer data-led premium digital ads to brands across our websites Entertainment.ie, Beaut.ie, FamilyFriendlyHQ.ie and TheSportsChronicle.com and extend campaigns across our exclusive partner network including BBC.com, Shazam, VICE.com, Yahoo, Tumblr, UltimateRugby.com and more. Our formats include pre-roll, in-stream video, audio slots, native placements and mobile-first high impact banner advertising.

Driving for Conversions

These ads work hard. We understand how to deliver conversions online. We have a team dedicated to Direct-Response ad campaigns through display ads, video and native advertising. Using robust first party data, global technology and an extensive ad network, we drive app downloads, online sales, online quotations and increase online traffic to a brand's platform.

Data-Led Targeting

Our ads are viewable, impactful and drive awareness, engagement and conversions. Working with our technology partners, we segment audience data to offer a targeted audience to make ads more relevant and welcomed by readers.

WE DELIVER ONLINE ADS

From outdoor cinemas to intimate comedy gigs, we know events. Our team offers ideation, wayfinding, budget management and event execution, we take the headache away from brands to create real life experiences. Here's what we do for brands:

  • Event ideation
  • Talent management
  • Event & budget management
  • Event sponsorship management
  • Product sampling
  • Video coverage of event
  • Social media management of event
  • Post campaign content plan

Creative Services

Our Creative Team of Graphic Designers, Video and Audio Experts and Marketing Specialists will work through a creative brief with every brand to understand the desired marketing objective. Following our 7 Stage Process, we will deliver high quality creative at a reasonable price point. Working through the structured creative process allows us to be agile, affordable and on point.

  • Graphic Design

  • Audio

  • Video

  • Animation