Details
Using all four Packed.House publishing platforms and our unique content distribution model, we helped Heineken 0.0 launch their #NowYouCan campaign to the Irish market. We created a four-part content series demonstrating how Heineken 0.0 can fit into different lifestyles with #NowYouCan. The series starred makeup artist and influencer, Tara Anderson, DJ, Marty Guilfoyle, businesswoman, Norah Casey and sports broadcaster, David McIntyre.
We created over 70 pieces of engaging content with a 130% over-achievement on reach, a 240% over-achievement on views and a 300% higher view through rate than Heineken’s own content. This campaign was distributed across entertainment.ie, FamilyFriendlyHQ.ie, TheSportsChronicle.com, DOOH screens and on cinema screens across the country.
![](https://www.packed.house/wp-content/uploads/2020/05/heineken-logo-250@2x.png)
Results
Defining Heineken as the go-to zero alcohol brand.
Over-Achieved Reach:
130%
Over-Achieved Views:
240%
![](https://www.packed.house/wp-content/uploads/2020/05/heineken-device-mockup2.png)
Get in Touch
Let's make something cool.
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Packed.Publishing
Be featured on our sites.
For editorial content submissions across our sites please contact David O’Shaughnessy, Interim Head of Content Development.
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Commercial
Use our data to engage your audience.
Learn about our brand partnerships, creative services and advertising solutions from Niall Murtagh, Sales Director.