Using all four Packed.House publishing platforms and our unique content distribution model, we helped Heineken 0.0 launch their #NowYouCan campaign to the Irish market. We created a four-part content series demonstrating how Heineken 0.0 can fit into different lifestyles with #NowYouCan. The series starred makeup artist and influencer, Tara Anderson, DJ, Marty Guilfoyle, businesswoman, Norah Casey and sports broadcaster, David McIntyre.
We created over 70 pieces of engaging content with a 130% over-achievement on reach, a 240% over-achievement on views and a 300% higher view through rate than Heineken’s own content. This campaign was distributed across entertainment.ie, FamilyFriendlyHQ.ie, TheSportsChronicle.com, DOOH screens and on cinema screens across the country.
Defining Heineken as the go-to zero alcohol brand.
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